Welcome back to the Sell-your-First-Article series. (You'll find step 1, steps 2 through 5, and step 6 here. Today we'll talk about what is often the hardest part of freelancing--the actual writing. Which brings us to step 7:
Step
7: Write the piece.
To
write the piece, I considered the following two questions:
1.
What made the study interesting or surprising?
2.
What “take-away” message was there for Fitness readers?
Obviously
this was a short article, so I didn’t have a lot of space. This story was
relatively easy to write, both because it was short, and because the subject
matter was fairly simple. The challenge was “writing tight,” or keeping my
story succinct while adequately covering the topic. I kept my lead short,
described the research, and included a quote from Dr. Jensen. It took me
several drafts to get my original version, which was more than 250 words, cut
to within word count. It had been assigned at 150 words and I wrote a 163-word
piece. My rule of thumb is to get as close to word count as you can, but stay within 10 percent of assigned word count no matter what.
The
finished piece I turned in is below, with my comments in brackets. Note that my name, address and contact
information are in the upper left-hand corner. The word count and rights being sold are included in the upper right-hand corner. Then the title of the piece and the
byline are centered below that, before the story starts. You should
single-space this information and double-space the piece itself.
Kelly
James-Enger 163 words
[street
address] Rights per written contract
[city, state, zip]
[phone]
[email]
Fidgeting Fat Away?
by
Kelly James-Enger
Maybe those enviably skinny people who can eat anything without
gaining weight simply can’t sit still. [Very short lead—this is a very short
piece, remember?]
Researchers at the Mayo Clinic’s Endocrine Research Unit fed sixteen
volunteers 1,000 extra calories a day for eight weeks while strictly monitoring
their activities. While all participants gained weight, on average they burned
off about half of those extra calories through increased non-exercise activity
thermogenesis (“NEAT”), which includes fidgeting, maintaining posture, shifting
position, and other spontaneous physical activities. The range varied
significantly—participants whose NEAT kicked into high gear expended more
calories and gained less weight while others—with smaller NEAT
increases—expended fewer calories, putting on more weight. [Here’s the
heart of the piece—explaining what the study revealed.]
“It looks like NEAT can be dramatically and rapidly induced in some
people by eating too much,” says researcher Michael Jensen, Ph.D. We’re not
recommending fidgeting as a weight-loss technique, but the study suggests that
even minor physical activities—like stretching when you’re watching TV or
crossing and uncrossing your legs during a marathon meeting—can add up. [Live
quote from one of the researchers, and a short closing statement.]
-30-
[The number 30, or ###,
indicates the end of the piece.]
Step
8: Turn the story in.
I turned in the story along
with Dr. Jensen’s contact information and a copy of the study itself. This is
called “backup,” or “fact-checking” material. Some publications don’t require
backup, but I suggest you always have it on hand just in case. That will
include the names and contact information of anyone you interview; copies of
journal articles; websites that you pulled information from (e.g., a page from
the Centers for Disease Control that you cite in the article.) For longer
stories that include more than one source, you typically turn in an additional,
annotated copy of the story that indicates which sources provided the
information in the story. What comes next? Biting my nails and waiting to hear from my editor. Stay tuned for the remaining steps in the process. And don't forget about my free teleseminar with Rochelle Melander on Wednesday!
**In the next post, we'll talk about how to start researching this short piece. In the meantime, Dollars and Deadlines: Make Money Writing Articles for Print and Online Markets, from which this post is drawn, in now in print. (Prefer the Kindle edition?)
If you're interested in writing articles, be sure to sign up for the Write Now! Mastermind class on Wednesday, March 27, at noon central time. Rochelle Melander will be interviewing me for How To Pitch And Sell Articles To A Variety Of Freelance Markets. The call is free, but you need to sign up at http://www.writenowcoach.com/resources/write-now-mastermind.html. I hope to "see" you on the call!