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Tuesday, January 1, 2013

Time to Set your Freelance Goals for 2013

Hi, readers, and happy new year! This is my favorite day of the year. To me, January 1 represents promise, potential, possibility. It's also when I set my goals for the year, and I suggest you do the same for your career. Because I'm working today (I have a story due tomorrow!), I'm reposting last year's January 1 post. The advice is just as good now as it was then! 
           Consider the Past           
           Before you look forward, you first must look back. At the end of each year, I review what types of writing work I performed, for whom, and how much money I made as a result. I also add up the amount I made fromselling reprints and from speaking engagements so I know how much I’m making from both activities, and I look for trends, both good and bad.
Another issue to explore is how you spent your time last year. Look at when projects were assigned and when you turned them in. Are you turning around your profiles quickly but spending too much time on shorter, lower-paying pieces? Are those heavily-researched business articles really worth spending so much energy on? Remember that it’s not how much you make for a particular project—it’s what your hourly rate turns out to be.
            Finally, how diversified were you this year? Were you working for only a handful of clients or for dozens? (The former may be unavoidable if much of your work is writing books, which take much longer than articles.) Did you have lots of short, lower-paying assignments or did you focus more on bigger projects or feature stories? Does your income come from a variety of sources or only a few?
Consider the Future
So, now you know where your money came from. The next question is how much you want to make this year—and what kind of work you want to perform to make it. Should you focus your efforts in a particular area or would you rather try something new? Are you feeling burned out and want to switch gears—and try writing fiction, for example, instead of essays? Consider too how much time you can dedicate to “projects of the heart” compared to the work that pays your bills.
After you’ve set an annual income goal, determine how you’ll get there. How many hours must you write to earn that income? If you’re freelancing fulltime, the answer may be as many as necessary. Having adaily financial goal can help keep you on track. If your goal is to make $30,000 a year from freelancing, that averages to $2,500 a month or $125 a day (with four weeks off during the year.) In other words, if you can average that amount of income 240 days a year, you can make $30,000 this year. Make sense? 
Strive for a Balance  
By setting monthly, weekly or daily financial targets, you’ll be on your way to achieving your overall financial goal this year. But remember that your writing career isn’t only about the money. Your goals may also include non-financial ones like spending more time writing fiction or developing a stronger voice. (One of my goals last year was to finish my latest novel, The Honesty Index, and get it into print. And I did! 
That's why I suggest you build writing time into your schedule for projects that don’t produce income (at least not yet) but are important to you for other reasons. Even though I write for a living, I give myself time to write for myself as well. After all, if you only focus on the bottom line and continually take work that bores or frustrates you, you’ll be likely to become bored and frustrated with your career as well. 
Instead, strive for a balance between the money you want to make and the work you want to do—and both you and your bank account will be better off in 2013. 
***I've got a great list of blog topics for this year, so stay tuned. If you have a question or subject you'd like me to address on the blog, tell me so in a comment below. And in the meantime, thanks to all who have bought Writer for Hire: 101 Secrets to Freelance Success. I'll have more book news soon, and I'll be conducting my annual freelance income survey again soon, so stay tuned! 


  1. Great advice! There is nothing like writing goals down. We are writers, after all. Thanks for all you do and blessings on your new year endeavors.

  2. Kelly, do you keep a log of when/how much you work? I can estimate how much time I spent on a particular story, but when the year ends I don't *really* know how many actual hours I worked in total; I only know what I made.

    How carefully do you guys track your hours, and with what tool?

  3. The hardest thing for me as a freelance is to find balance since ir's very hard to stop working when you're at home. I have some tips here for freelancers:
    By the way, I followed you up with GFC, it'd be great if you follow me back.