Want to
write and publish a nonfiction book? Your first choice is probably a
traditional publisher, which pays you an advance for the right to publish your
work. (Or you may choose to go POD, or print-on-demand, where you pay a company
to publish your book--or opt for an electronic version instead.)
Well, if
you want to sell your nonfiction book, you'll have to write a book proposal. A
proposal typically contains the following elements:
The overview of the concept
and a brief statement of your qualifications;
The audience, which describes
the target market (in other words, who will buy your book);
The
“about the author” section where you highlight your “platform”;
The competition analysis,
where you list books that are similar to yours and describe how your book is
different from (and better than) competing titles;
A marketing and promotion section
that describes how you will use your platform and media connections to help
sell the book;
An outline of the book, which
includes brief chapter summaries and other material the book will include
(i.e., foreword, appendix, and index);
At least one sample chapter;
and
Sound
like a lot of work? It is. My book proposals usually take four to six
weeks to write, depending on the subject matter and amount of research I have
to do, and run between 30 and 60 pages. One coauthored proposal, which included
detailed chapter summaries, weighed in at more than 120 pages. (I did get paid
$15,000 to write it, but it was still an enormous amount of work. And then it
didn't sell...bummer.)
If you're
new to writing proposals, I have good news. My colleague Jennifer Lawler, a
veteran author, freelancer, and editor is offering her popular online
class, Write your Book
Proposal e-Course, which starts in September. I've known Jennifer
for years, and she's not only smart and successful, she loves helping would-be
authors make the transition from wanna-be to published author. She's also the
person behind Be Your Own Book
Doctor, so get in touch with her to learn more about how to get your
book in print and/or pixels.
**Want to write and get paid for it? Check out my latest two books, Dollars and Deadlines: Make Money Writing Articles for Print and Online Markets and Six-Figure Freelancing: The Writer's Guide to Making More Money, second edition. If you prefer print (like I do), order directly from ImprovisePress.com. Use the discount code, IMPROVISEPRESS (all caps/no breaks) for 20 percent off of your order!
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