Here are five simple ways to reach potential clients:
- Use the web. Your website, your blog, and your email signature should all mention your ghostwriting work. You may also want to have a dedicated page for clients looking for a ghost telling them more about what you do and what to expect.
- Check craigslist. Yup, much of the posts there are dreck, but I've found clients through the popular site. Journalismjobs.com and FreelanceDaily.net are two other sites to check for work.
- Tell your sources. Reach out to your contacts. I specialize in health, fitness, and nutrition subjects. Whenever I interview an expert source for a magazine article, I let the person know I'm a ghostwriter as well. .
- Send out LOIs. I've contacted book packagers, literary agents, and book editors with a brief letter of introduction, asking that they keep me in mind for projects.
- Educate current clients. I do a mix of article and book work, and make sure that my magazine editors know I ghostwrite as well. This keeps people from pigeonholing me as "only" an article writer.
For more on this lucrative writing niche, check out my book, Goodbye Byline, Hello Big Bucks: The Writer's Guide to Making Money Ghostwriting and Coauthoring Books (Kindle edition).