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Wednesday, March 16, 2011

Five Simple Ways to Find Ghostwriting Clients

So, you've learned something about ghostwriting, and think you have the skills to do so successfully. Next step is promoting your ghosting business.

Here are five simple ways to reach potential clients:
  • Use the web. Your website, your blog, and your email signature should all mention your ghostwriting work. You may also want to have a dedicated page for clients looking for a ghost telling them more about what you do and what to expect.
  • Check craigslist. Yup, much of the posts there are dreck, but I've found clients through the popular site. Journalismjobs.com and FreelanceDaily.net are two other sites to check for work.
  • Tell your sources. Reach out to your contacts. I specialize in health, fitness, and nutrition subjects. Whenever I interview an expert source for a magazine article, I let the person know I'm a ghostwriter as well. .
  • Send out LOIs. I've contacted book packagers, literary agents, and book editors with a brief letter of introduction, asking that they keep me in mind for projects.
  • Educate current clients. I do a mix of article and book work, and make sure that my magazine editors know I ghostwrite as well. This keeps people from pigeonholing me as "only" an article writer.

For more on this lucrative writing niche, check out my book, Goodbye Byline, Hello Big Bucks: The Writer's Guide to Making Money Ghostwriting and Coauthoring Books (Kindle edition).