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Monday, December 6, 2010

Double-Dip Technique #5: Think Reprints from the Outset

Happy Monday, readers! Last post I talked about TEA, a simple, effective method of asking for more money. Today we're back to double-dipping, one of my favorite subjects. You already know how I love reslanting and selling reprints, but there's another double-dip technique I use to maximize my work time.

Reprints aren't just an afterthought for me; instead, I think about reprints from the outset. In other words, when I pitch an idea to a magazine, I'm already lining up potential reprint markets in my mind--and as soon as reprint rights revert to me, I send that piece out to my other markets.

Let me give you an example. I have a handful of reprint markets that purchase stories on women's health, lifestyle, fitness, nutrition, and wellness topics. When I write an article on one of those topics (for a market with a writer-friendly topic), I make a note to offer the piece to my regulars as soon as it's available. So after I wrote a story on how to reduce your risk of breast cancer for a woman's mag for $500 and it ran, I turned around and sold it as a reprint to two different overseas women's magazines ($150 and $300 each); to a small custom magazine ($75); to a regional parenting magazine ($150); to another regional parenting magazine ($50); and to a regional woman's magazine ($80) within the next three months. And the story is still selling to other reprint markets as well.

Get the idea? Don't just treat reprints as an afterthought. Think about potential reprint markets beforehand--as you pitch, and as you write--and you'll make more money for your original pieces as well. That's double-dip technique number 5.

Working efficiently and making more money has been my focus as a freelancer for more than a decade. If you want to learn more about how I do it, read more of my blog. Or check out Six-Figure Freelancing: The Writer's Guide to Making More Money, or Ready, Aim, Specialize! Create your own Writing Specialty and Make More Money. (Notice a theme here?)